Hotel Photography
Editorial libraries for boutique hotels, inns and venues — Isle of Wight base, available worldwide
Editorial-grade hotel photography that makes your property look the way guests already imagine it — natural, considered, calm. Based on the Isle of Wight, available worldwide.
I work with boutique hotels, inns, restaurants and venues across the Isle of Wight to build complete brand image libraries — the kind that power your website, OTAs, social, brochures and ads for a full year and beyond.
Natural light. Clean colour. No over-processed HDR. Shot in a style that aligns with publications like Cereal, Condé Nast Traveller and Aman Hotels — and tuned for the way your direct-booking guests actually decide.
Three fixed-price packages. Full commercial rights. Fast turnaround. No day-rate guessing games.
Selected frames
Hotel, resort & travel galleries
Aerial resort coverage, pool decks, villa clusters and cruise — the kind of commercial libraries brand and hotel teams commission for websites, OTAs and campaigns.
The Booking Lift
Single-property B&Bs, inns, guest houses
- Half-day on-site shoot
- 25 final edited images
- Hero exterior + every guest space
- Web-optimised + full-resolution
- Full commercial usage rights
- 7-day delivery
- 1 round of revisions
The Brand Story
Boutique hotels, restaurants, venues
- Full-day on-site shoot
- 50 final edited images
- Pre-shoot creative call
- Multi-aspect crops (web + social)
- Hero brand image
- Full commercial rights, perpetual
- 10-day delivery
- 2 rounds of revisions
The Flagship
Luxury hotels, multi-property portfolios
- Two days on-site
- 90 final edited images
- Mood board + scout + creative direction
- 5–10 art-directed hero frames
- Multi-channel deliverables
- Worldwide perpetual rights
- Priority 14-day delivery
- 3 rounds of revisions
- 30-day post-delivery review
Rights, in plain terms
The package price includes the licence. You can use the gallery on Airbnb, Booking.com, your own site, social, print and later marketing. You do not buy the copyright — almost no photographer sells that — but you do get the commercial use you actually need, with no extra fee later.
Shop downloads of existing landscapes are separate: £30 personal / £50 commercial. Guest-wall prints of an existing image are £50. If you only saw a frame on this website and want to use it, email first.
Add-ons
Bolt-ons that pair naturally with any of the three packages above.
- Drone Aerial Coverage8 final aerial stills · CAA compliant · weather-permitting£350
- Twilight / Blue-Hour ExteriorUp to 2 hours after sunset — golden interior light against deep sky£250
- Food & Beverage Mini-Shoot15 plated and styled images for menus, web and social£450
- Additional Property / Sister SiteSame day, within 30-minute drive of the main location£450
- On-Site Talent / ModelPer person, per half-day — booked through SJF£200
- Print License for Guest RoomsPer existing portfolio image — signed edition for your walls£50
- 24-Hour Rush DeliveryFinal gallery within 24 hours of shoot — subject to capacity+30%
- Extra Revision RoundBeyond the rounds included in your package£75
Add-ons can be combined and confirmed at the time of booking. All prices include full commercial usage rights and are exclusive of VAT (not currently registered).
How it works
Fit call
15-minute call. I diagnose your property and confirm which package fits — or quote a custom version on the call.
Pre-shoot
Brand Story and Flagship include a creative call, mood board and shot list. We align before I arrive.
On-site
Half day, full day or two days depending on package. Natural light, considered shot list, no rush.
Delivery
Edited gallery delivered in 7–14 days. Full-resolution + web-optimised. Yours forever.
How booking works
Booking retainer
A 33% non-refundable retainer confirms your shoot date. The remaining 67% is due on delivery of final edited images.
The retainer secures the date, covers prep, and is in consideration of the calendar exclusivity I block out for you.
Travel & accommodation
Available for shoots worldwide. For work outside the Isle of Wight, travel and accommodation costs are billed separately and paid up front:
- Flights: Client pre-pays in full (booked direct, or invoiced before tickets are bought)
- Accommodation: Client pre-pays in full — waived if you're accommodating me on-site
- Ground transport: Ferries, taxis, fuel, parking — paid with the retainer
- Subsistence: Included for trips up to 3 days; £40/day thereafter
International shoots
Three-stage payment is standard for international work:
- 33% retainer + 100% travel & accommodation on signing
- 33% mid-stage payment 14 days before travel
- 34% balance on delivery of final images
You always know exactly what you're paying and when.
Rescheduling & cancellation
One free reschedule per booking with 14+ days notice. The retainer is non-refundable in all cases — sliding-scale charges on the balance apply for cancellations within 30 days, in line with CMA guidance under the Consumer Rights Act 2015.
Bad weather doesn't count as a cancellation: I'll reschedule at no charge if conditions genuinely won't deliver the work.
Send a brief
Tell me about your project
Three lines is plenty. I reply within one working day.
Email samuel@samueljohnford.com with your brief.
Ready for a hotel or brand assignment?
Send a brief for boutique hotels, resorts, destination campaigns or travel brands. I reply within one working day with a clear recommendation.